Vol. 2 No. 1 (2023): Journal of Small and Medium Enterprises

Published : July 26, 2023
Published July 26, 2023

Table of Contents

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Articles

Articles
The effect of sales promotion on impulse buying with hedonic shopping value as a mediating variable in e-commerce shopee
Syaiful Hidayat, Arief Maulana
28 Views
July 12, 2023
Articles
The influence of perceived playfulness, social media, and promotion on customer use of online e-marketplace shopee
Ratu Nur'aini, Husnil Khatimah
35 Views
May 31, 2023
Articles
The influence of halal experience, attraction experience, perceived value on tourist loyalty and tourist satisfaction as mediation in destination-based analysis.
Wahyu Dyni Putra Teddy, Yunia Wardi
44 Views
May 27, 2023
Articles
The effect of utilization social media on innovative work behavior by entrepreneurial orientation as a moderating variable
Anggia Gusmita, Rino Rusdi
40 Views
June 8, 2023
Articles
The effect of social media marketing activities on revisit intention at parewa coffee shop padang with brand trust and brand loyalty as mediating variables
Salshabila Puti Ariska Ariska, Vidyarini Dwita
78 Views
May 31, 2023
Articles
The influence of adversity quotient and entrepreneurship education on the entrepreneurial intentions of students at Universitas Negeri Padang, with self-efficacy as a mediating variable
Rizky Rahmaddy, Thamrin Thamrin
53 Views
February 11, 2023
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