The effect of utilization social media on innovative work behavior by entrepreneurial orientation as a moderating variable

Abstract

This study analyzes the effect of utilization social media on innovative work behavior employees of  moderating by entrepreneurial orientation at MSMEs in the city of Padang. This research is a causal research. The population of this study were 100 MSME employees in the city of Padang who are engaged in MSME types of rendang and packaged culinary. The sampling technique was taken utilization purposive sampling. Data collection uses a questionnaire with a Likert scale. The analysis technique used is SmartPLS 4 software. The results of data processing in the study show that: (1) the use of social media has a significant positive effect on the innovative work behavior of MSME employees in the city of Padang (2) the use of social media has a significant positive effect on the entrepreneurial orientation of MSME in the city of  Padang (3) entrepreneurial orientation has a positive effect significantly to the innovative work behavior of MSME employees in the city of Padang (4 Entrepreneurial orientation is not significant in moderating the relationship between the use of social media and the innovative behavior of MSME employees in Padang City) (5) the use of social media has a positive and significant effect on the innovative behavior of MSME employees in the city of Padang through entrepreneurial orientation.