The Influence Of E-trust, E-satisfaction and Peceived Value Toward E-loyalty Customers Generation Y On Mobile Banking Bank Syariah Indonesia

Abstract

This study aims to analyze (1) the effect of e-trust on e- loyalty on Bank Syariah Indonesia mobile banking  users. (2) The effect of e-satisfaction on e-loyalty on Bank Syariah Indonesia mobile banking  users (3) The effect of perceived value on e-loyalty on Bank Syariah Indonesia mobile banking  users. The population in this study were all mobile banking Bank Syariah Indonesia users and the sample in this study were all mobile banking Bank Syariah Indonesia users who had use more than once. The sample size in this study was 140 respondents. Data was collected through the distribution of online questionnaires and data processing was carried out through SPSS software. The results of this study indicate that (1) E-trust has a positive and significant effect on e-loyalty of all mobile banking Bank Syariah Indonesia users. (2) E-satisfaction has a positive and significant effect on e-loyalty of all mobile banking Bank Syariah Indonesia users. (3) Perceived value has  positive and significant effect on e-loyalty of all mobile banking Bank Syariah Indonesia users.