The Effect of the Dimensions of Market Orientation and Technology Orientation on the Marketing Performance of SMEs in the Culinary Field in the Market Place

Abstract

The purpose of this study is to analyze the influence of dimension market orientation, and technology orientation on marketing performance. The sample inthis study is SMEs culinary in Padang city what's on the market place GO-JEK. The sampling technique in this study was non-probability sampling with a sample size of 100 respondents. The data used are primary obtained from the results of respondents` responses to the proposed statement items. The results of this study indicate that: (1) Customer orientation has a significant positive effect on marketing performance. (2) Competitor orientation has a significant positive effect on marketing performance. (3) Technology Orientation has a significant positive effect on marketing performance.