Influence Of Innovation Capabilities, Branding And E-Commerce Adoption On SMEs Performance

Abstract

The purpose of this study was to analyze "The Influence of Innovation Capability, Branding and E-commerce Adoption on SMEs Performance in Sijunjung District ". The population in this study were all leaders or owners of SMEs in Sijunjung District, especially those who have businesses in the field of handicrafts. While the number of samples in this study was determined bynnon-probabilityssamplingimethod and the technique used in this studyywas purposive samplinggso that 90 samples were obtained. The analytical technique usediin this research is multiple linear regression analysis using SPSS 21. The resultsoof this study indicate that: (i) Innovation Capability has a positive and significant effect on the performance of SMEs in Sijunjung District. (ii) Branding has a positive and significant effect on the performance of SMEs in Sijunjung District. (iii) E-commerce adoption has a positive and significant impact on the performance of SMEs in Sijunjung District.