Vol. 2 No. 2 (2023): Journal of Small and Medium Enterprises

Published : January 19, 2024
Published January 19, 2024

Table of Contents

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Articles

Articles
The role of brand experience and service quality on customer engagement; brand love on customers as mediating variable
Aldo Yarsito Zulfa, Vidyarini Dwita
41 Views
November 12, 2023
Articles
Computerized accounting practices and Sustainability of small and medium enterprises
Bernard Fentim Darkwa, Joseph Osei-Tutu, Kate Yeboah-Appiagye
47 Views
October 29, 2023
Articles
The influence of service quality and product quality on repurchase intention at Northeast coffee shop with customer satisfaction as a mediating variable
Susenda Darevina, Hendri Andi Mesta
20 Views
November 12, 2023
Articles
The role UI/UX on repurchase intention of fashion products of zalora e-commerce users; brand trust as a mediation variable
Genta Ilham Akbar, Susi Evanita
26 Views
November 8, 2023
Articles
Consumer based brand equity; the role perceived social media activities which is mediated by brand experience on YOU Cosmetic Products
anggia idra pulinda, Abror Abror
20 Views
November 13, 2023
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