Journal of Small and Medium Enterprises

The role of discount framing, brand reputation and brand image on purchase intention

2024-08-14T07:10:33+00:00

This research aims to analyze the influence of Discount Framing, Brand Reputation and Brand Image on Purchase Intention (study of Zalora user in Padang City). The population in this study were people who have interested to purchased or used a product of Zalora in Padang City. This research involved 198 respondents as samples. Data collection was carried out by distributing online questionnaires, and data was processed using SmartPLS software. The findings of this research indicate that (1) Discount Framing has a positive and significant effect on Purchase Intention (2) Brand Reputation has a positive and significant effect on Purcahse Intention (3) Brand Image has a positive and significant effect on Purchasa Intention.

The influence of entrepreneurial orientation, marketing capabilities, and social media on marketing performance

2024-06-07T04:41:27+00:00

This research aims to analyze the influence of entrepreneurial orientation, Marketing Capabilities and social media on marketing performance (Study of Keripik Sanjai MSMEs in West Sumatra). The population in this study were Keripik Sanjai MSME business actors in West Sumatra. This research involved 150 respondents as samples. Data collection was carried out by distributing online questionnaires, and data was processed using SmartPLS software. The findings of this research indicate that (1) Entrepreneurial Orientation has a positive and significant effect on Marketing Performance (2) Marketing Capabilities has a positive and significant effect on Marketing Performance (3) Social Media has a positive and significant effect on Marketing Performance

The effect of social media marketing activities on customer loyalty as a mediating variable for brand trust and brand equity on Samsung brand smartphones

2024-02-22T05:44:48+00:00

This study aims to analyze the effect of Social Media Marketing Activities on Customer Loyalty as a Mediating Variable for Brand Trust & Brand Equity on Samsung brand Smartphones in Padang City.The population in this research are customers who have used Samsung brand smartphone products who live in Padang City. This research involved 193 respondents as samples. Data collection was carried out by distributing online questionnaires, and data was processed using SmartPLS software. The findings of this research indicate that (1) Social Media Marketing Activities have a positive and significant effect on Brand Trust (2) Social Media Marketing Activities have a positive and significant effect on Brand Equity (3) Social Media Marketing Activities have a positive and significant effect on Customer Loyalty (4) Brand Trust has a positive and significant effect on Brand Equity (5) Brand Trust has a positive and significant effect on Customer Loyalty (6) Brand Equity has a positive and significant effect on Customer Loyalty (7) Social Media Marketing Activities has a positive and significant effect on Customer Loyalty mediated by Brand Trust (8) Social Media Marketing Activities have a positive and significant effect on Customer Loyalty, mediated by Brand Equity.

E-servqual analysis the uses customer satisfaction index and importance performance analysis methods

2024-08-16T05:15:42+00:00

The aim of this research is to measure the service quality of the BRImo mobile banking application based on the e-servqual dimension by comparing the level of gap between expected service and perceived service. In addition, determine the overall level of customer satisfaction and determine service aspects that need to be prioritized. This study is a descriptive study using primary data obtained from the questionnaire results of 200 samples. The sampling method uses purposive sampling. The analysis method uses gap analysis, CSI, and IPA. The results of the study show that according to the gap analysis, all service attributes have a negative value with an average of -0.35. Based on CSI , the overall satisfaction level of BRImo application users is 78.68%. According to IPA, the attributes that should be prioritized are the responsiveness dimension with the attribute code Rs4 and the compensation dimension with the attribute code Cp1

Application of inventory control using economic order quantity (EOQ) method in increasing inventory cost efficiency

2024-07-29T05:20:56+00:00

This research aims to find out whether the EOQ method can minimize inventory costs so as to obtain more efficient total inventory costs. The data used in this research is primary data obtained from company records in 2023 and secondary data. This research is quantitative descriptive research using interview and observation data collection techniques. In addition, data analysis strategies utilizing the total cost, reorder point, and Economic Order Quantity (EOQ) approaches are employed. The study's findings suggest that employing the EOQ method to regulate the supply of soybean raw materials is a more efficient approach than following business policy. With the EOQ method, companies can determine the optimal number of orders and constant purchasing frequency. The total inventory cost using company policy is Rp 2,852,272, while using the EOQ method the total inventory cost is Rp 1,021,757. So by implementing the EOQ method the Company can make savings of Rp 1,830,516.

The measurement model of social capital, risk taking, and entrepreneurial financing choice in SME's

2024-05-30T08:28:05+00:00

This study demonstrates the measurement model of Entrepreneurial Financing Choices, Social Capital, and Risk Taking of SMEs in West Sumatra in 2023, through (confirmatory factor analysis -- CFA). This study aims to test the accuracy of the accuracy of the measurement model with the data collected, with a large sample 338 respondents. Data analysis was carried out using the Structural Equation Modeling (SEM) method using IBM SPSS Amos 24 software. SEM is also known as a two-step approach consisting of a measurement model test and also a structural model test. All indicators for each variable in this study have a loading factor value above 0,3 which indicates convergent validity is met. In the Entrepreneurial Financing Choice variable, the third indicator has the highest value of 0,962 and the first indicator has the lowest value of 0,435. In the Social Capital variable, the seventh indicator has the highest value of 0,858 and the fourth indicator has the lowest value of 0,395. In the Risk Taking variable, the second indicator has the highest value of 0,942 and the fifth indicator has the lowest value of 0,613.